The Orange Can Effect

I have been let down by many beers, three of which were in the past month. Sigh, highly disappointing. Who knows, I may write about them later. Anyway, I digress, I’ve found that disappointment can take many forms, it doesn’t matter the style, or the receptacle.

Try on draft, in the bottle, a can, and even the labels and colors of said containers can seem to spite me at times. I have been let down by black labels, blue labels, reds, whites, silvers; but here has been one label that has always stood the test of time. It has never let me down, it’s The Orange Can (or in some cases bottle). Never have I had a let down from an orange can or bottle.

According to Color Wheel Pro, the color orange can relate to, among other things, the “energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.” Recently, I’ve made an observation in relation to the color orange: The Orange Can Effect.

If you can’t tell, I like-nay- love beer. I love the complexity of style, the way it can pair and compliment food, even the formation of it from those tiny little organisms to the refreshing substance that fills every glass.  As I sample, compare, and enjoy different beers, I have noticed a correlation with fine, upstanding beers and the receptacles they come in.

Honestly, I have not looked into this, nor am I going to. I’ll leave that up to those who get paid for that kind of stuff, but if this is a marketing ploy with actual research that was done,  I just find it funny that every beer I have ever had in an orange can seems to surpass my expectations. Or in the very least, be an exceptional beer. Do you find that too?  It’s probably just a coincidence but hey, give me an orange can any time!

Here are a few Orange Can suggestions (in no particular order), let us know if you agree or not.


Brewmaster JackBrewmaster Jack, Ambrewsia


ABV: 7%

Company Discription: “Ambrewsia India Pale ale is our only current year-round offering. We use five hop varieties to create a smooth bitterness (80 IBUs) and mouth-filling citrus flavor.”

My Experience: Strong nose, pungent, balanced and bitter. It has a great tropical notes and is refreshing.

Tree House Brewery


ABV: 6.5%

Company description: “Bursting with 1.6 oz per gallon of American hops, Julius is loaded with notes of passionfruit, mango, and citrus.  At 6.5% alcohol, it is refreshing and freakishly drinkable.”

My experience: I found it to be similar to their blonde, but stronger. The scent hits the nose heavily. Quite earthy.

ransack the universeCollective Arts Brewing

Ransack the Universe

ABV: 6.8 %

Company description: “Galaxy hops from Myrtleford, Victoria in Australia and Mosaic hops from Yakima, Washington, USA, deliver aromas and flavours of tropical fruits, mango and citrus. Light malt body lets the hops shine through, and finishes crisp but not bitter. A hemispheric hop mashup”

My experience: Great tropical bouquet, juicy piney and fruity. It has a pleasant nice bitter finish.


Stony Creek

Big Cranky

ABV: 9.5%

Company description: “A Bold West Coast Double IPA, this is the crankiest of our IPAs. 7 different hops contribute complex and juicy hop character. Its dry finish allows the hops to stand out. At 9.5% ABV and 95 IBUs, while remarkably cranky, this beer is extraordinarily drinkable.”

My experience: I totally agree with the “extraordinarily drinkable” description. Citrus nose, with a thick and malty body. I picked up plumb and mango notes in the nose too.

Sixpoint BrewerySixpoint Bengal Tiger


ABV: 6.5 %

Company description: “It’s mad science”  Yeah, that doesn’t really help…does it?

My experience: The nose comes across like a pineapple, sweet and hoppy, with pleasant citrus notes.



Well, I sure hope you enjoy these juicy little beers. If you find other color can recommendations, please let us know.



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